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How Important the nine key strategy decisions to a new online retail business? Also an advice to a friend!

There are nine key strategy decisions that are important regarding digital marketing to not only for new businesses but also existing ones too.   (1) Market and product development strategies Companies can either update an existing product or create a new product. Updating a product can be something like what the Japanese car company ToyotaContinue reading “How Important the nine key strategy decisions to a new online retail business? Also an advice to a friend!”

What should businesses do for their digital marketing strategies in times of COVID-19?

Since the beginning of the pandemic businesses had to switch to online stores rather than normal store in a mall for instance, or offer both options which is the majority in Australia do that. When it comes to digital marketing most of the businesses added some phrases to their website such as “we will getContinue reading “What should businesses do for their digital marketing strategies in times of COVID-19?”

Examining the importance of the marketing environment (Macro and Micro environments)

I will talk about two sections of the marketing environment the first one is the microenvironment and the other one is the macro environment. When examining the micro environment regarding digital marketing success and failure there are factors to be consider: Organisation Competitors Customers Suppliers   Intermediaries Media representing the company These factors all shouldContinue reading “Examining the importance of the marketing environment (Macro and Micro environments)”

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About Me

Hello I am Mohammed Alassaf. I am an International student studying Master of Business Administration at the University of Canberra. Originally from Saudi Arabia.

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